For this post I picked this article which demonstrates how a lapse in judgment can cause an enormous amount of controversy. On Wednesday night, the Cleveland Cavaliers played and beat the Chicago Bulls, however, during a break the Caaliers shows a comedy skit that was intended to be humorous spoof of a popular commercial but it turned out to be offensive because they incorporated content that made light of domestic violence. The video circulated the internet Thursday morning and the responses were not very positive. The video was quickly deletes, but of course that doesn’t mean it was gone. By Thursday afternoon, the Cavilers issued an apology, they state:
During a timeout at last night’s Cavaliers vs. Bulls playoff game at The Q in Cleveland, we ran a 1-minute in-arena video that was intended to be a humorous spoof on a popular commercial centered on a song and dance from the classic movie ‘Dirty Dancing.’ While the video was not intended to be offensive, it was a mistake to include content that made light of domestic violence.
Domestic violence is a very serious matter and has no place in a parody video that plays in an entertainment venue. We sincerely apologize to those who have been affected by domestic violence for the obvious negative feelings caused by being exposed to this insensitive video.
The Cavaliers organization has a strong and lengthy track record of supporting domestic violence-related causes and efforts. We will continue to proudly work with our regional partners at the Domestic Violence & Child Advocacy Center in support of their numerous programs to end domestic violence in our country once and for all.
I would just like to know who’s idea it was and who actually approved this pitch and thought that this was a good idea to move it forward. Were these people not aware or did they simply didn’t care to stop and think about that the issue of domestic violence is a serious issue in our society and sports in particular has had to deal with many cases. Now looking at the apology that was release I would say that overall the apology was okay, in the beginning the team do not take full responsibility they simply state, “it was a mistake to include content that made light of domestic violence” instead of saying we made the mistake; I don’t believe they are owning up to their mistake. The rest of the apology they use the word we. I believe that this entire thing could have been avoided if they had taken the time to really discuss the topic.